/*! tailwindcss v4.2.1 | MIT License | https://tailwindcss.com */
@layer theme{:root,:host{--font-sans:ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji";--font-mono:ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace;--spacing:.25rem;--default-font-family:var(--font-sans);--default-mono-font-family:var(--font-mono)}}@layer base{*,:after,:before,::backdrop{box-sizing:border-box;border:0 solid;margin:0;padding:0}::file-selector-button{box-sizing:border-box;border:0 solid;margin:0;padding:0}html,:host{-webkit-text-size-adjust:100%;tab-size:4;line-height:1.5;font-family:var(--default-font-family,ui-sans-serif, system-ui, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji");font-feature-settings:var(--default-font-feature-settings,normal);font-variation-settings:var(--default-font-variation-settings,normal);-webkit-tap-highlight-color:transparent}hr{height:0;color:inherit;border-top-width:1px}abbr:where([title]){-webkit-text-decoration:underline dotted;text-decoration:underline dotted}h1,h2,h3,h4,h5,h6{font-size:inherit;font-weight:inherit}a{color:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;-webkit-text-decoration:inherit;text-decoration:inherit}b,strong{font-weight:bolder}code,kbd,samp,pre{font-family:var(--default-mono-font-family,ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace);font-feature-settings:var(--default-mono-font-feature-settings,normal);font-variation-settings:var(--default-mono-font-variation-settings,normal);font-size:1em}small{font-size:80%}sub,sup{vertical-align:baseline;font-size:75%;line-height:0;position:relative}sub{bottom:-.25em}sup{top:-.5em}table{text-indent:0;border-color:inherit;border-collapse:collapse}:-moz-focusring{outline:auto}progress{vertical-align:baseline}summary{display:list-item}ol,ul,menu{list-style:none}img,svg,video,canvas,audio,iframe,embed,object{vertical-align:middle;display:block}img,video{max-width:100%;height:auto}button,input,select,optgroup,textarea{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}::file-selector-button{font:inherit;font-feature-settings:inherit;font-variation-settings:inherit;letter-spacing:inherit;color:inherit;opacity:1;background-color:#0000;border-radius:0}:where(select:is([multiple],[size])) optgroup{font-weight:bolder}:where(select:is([multiple],[size])) optgroup option{padding-inline-start:20px}::file-selector-button{margin-inline-end:4px}::placeholder{opacity:1}@supports (not ((-webkit-appearance:-apple-pay-button))) or (contain-intrinsic-size:1px){::placeholder{color:currentColor}@supports (color:color-mix(in lab, red, red)){::placeholder{color:color-mix(in oklab, currentcolor 50%, transparent)}}}textarea{resize:vertical}::-webkit-search-decoration{-webkit-appearance:none}::-webkit-date-and-time-value{min-height:1lh;text-align:inherit}::-webkit-datetime-edit{display:inline-flex}::-webkit-datetime-edit-fields-wrapper{padding:0}::-webkit-datetime-edit{padding-block:0}::-webkit-datetime-edit-year-field{padding-block:0}::-webkit-datetime-edit-month-field{padding-block:0}::-webkit-datetime-edit-day-field{padding-block:0}::-webkit-datetime-edit-hour-field{padding-block:0}::-webkit-datetime-edit-minute-field{padding-block:0}::-webkit-datetime-edit-second-field{padding-block:0}::-webkit-datetime-edit-millisecond-field{padding-block:0}::-webkit-datetime-edit-meridiem-field{padding-block:0}::-webkit-calendar-picker-indicator{line-height:1}:-moz-ui-invalid{box-shadow:none}button,input:where([type=button],[type=reset],[type=submit]){appearance:button}::file-selector-button{appearance:button}::-webkit-inner-spin-button{height:auto}::-webkit-outer-spin-button{height:auto}[hidden]:where(:not([hidden=until-found])){display:none!important}}@layer components;@layer utilities{.visible{visibility:visible}.fixed{position:fixed}.relative{position:relative}.start{inset-inline-start:var(--spacing)}.table{display:table}.antialiased{-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}}:root{--paper:#f8f4ec;--ivory:#eee5d8;--ink:#151310;--muted:#777069;--oxblood:#681d25;--wine:#3f1018;--rose:#d4aaa1;--line:#15131029;--light-line:#fff3}*{box-sizing:border-box}html{background:var(--paper);scroll-behavior:smooth}body{background:var(--paper);color:var(--ink);-webkit-font-smoothing:antialiased;margin:0;font-family:Arial,Helvetica,sans-serif}a{color:inherit;text-decoration:none}img{width:100%;display:block}.site-header{border-bottom:1px solid var(--light-line);color:#fff;z-index:20;background:#151310f2;grid-template-columns:1fr auto 1fr;align-items:center;height:68px;padding:0 3.5vw;display:grid;position:absolute;top:0;left:0;right:0}.wordmark{letter-spacing:.28em;font-family:Georgia,Times New Roman,serif;font-size:1.45rem}.header-note,.header-link{letter-spacing:.22em;font-size:.62rem}.header-note{opacity:.55}.header-link{justify-self:end}.eyebrow{color:var(--oxblood);letter-spacing:.28em;text-transform:uppercase;margin:0 0 1.6rem;font-size:.63rem;font-weight:700}.eyebrow.light{color:var(--rose)}h1,h2,h3,p{margin-top:0}h1,h2,h3{letter-spacing:-.045em;font-family:Georgia,Times New Roman,serif;font-weight:400}.section-shell{padding:clamp(5rem,8vw,8.5rem) 5vw}.dark-section{background:var(--ink);color:var(--paper)}.hero{background:var(--ink);color:var(--paper);grid-template-columns:1.08fr .92fr;min-height:100svh;padding-top:68px;display:grid;position:relative;overflow:hidden}.hero-copy{z-index:2;align-self:center;padding:6.5rem clamp(3rem,5.5vw,6.5rem) 7.5rem;position:relative;overflow:visible}.hero h1{letter-spacing:-.035em;text-wrap:balance;max-width:9.8ch;margin-bottom:2rem;padding:.06em 0 .12em;font-size:clamp(3.65rem,6vw,7.1rem);line-height:.94;overflow:visible}.hero-deck{color:#ffffffbd;max-width:35rem;margin-bottom:2rem;font-family:Georgia,Times New Roman,serif;font-size:clamp(1.05rem,1.45vw,1.4rem);line-height:1.58}.hero-benefits{border-bottom:1px solid var(--light-line);border-top:1px solid var(--light-line);letter-spacing:.18em;flex-wrap:wrap;align-items:center;gap:.7rem;margin:2.2rem 0;padding:1rem 0;font-size:.58rem;display:flex}.hero-benefits i{color:var(--rose);font-family:Georgia,Times New Roman,serif;font-style:normal}.hero-media{min-height:calc(100svh - 68px);margin:0;position:relative;overflow:hidden}.hero-media:after{content:"";pointer-events:none;background:linear-gradient(90deg,#15131059,#0000 28%);position:absolute;inset:0}.hero-media img{object-fit:cover;transform-origin:78% 57%;height:100%;transform:scale(1.78)}.product-hero-media{background:#0e0c0b}.product-hero-media:after{background:linear-gradient(90deg,#1513103d,#0000 28%)}.hero-media.product-hero-media img{object-fit:contain;height:100%;padding:clamp(1.5rem,3vw,3.5rem);transform:none}.hero-caption{color:#ffffff94;letter-spacing:.22em;z-index:3;font-size:.58rem;position:absolute;bottom:2rem;left:calc(50% + 2rem)}.primary-cta{letter-spacing:.16em;justify-content:space-between;align-items:center;max-width:31rem;padding:1.25rem 1.35rem;font-size:.64rem;transition:background .18s,color .18s;display:flex}.primary-cta.ivory{background:var(--paper);color:var(--ink)}.primary-cta:hover{background:var(--rose)}.section-heading h2,.benefit-copy h2,.shape-copy h2,.feature-copy h2,.finale-copy h2{margin-bottom:0;font-size:clamp(3rem,5.7vw,7rem);line-height:.94}.two-column-heading,.research-heading,.face-neck-heading,.desire-heading{grid-template-columns:1fr .8fr;align-items:end;gap:5vw;margin-bottom:4.5rem;display:grid}.two-column-heading h2{max-width:10ch}.comparison-punch{color:var(--oxblood);letter-spacing:-.04em;max-width:10ch;margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(2.5rem,4vw,5rem);font-style:italic;line-height:.98}.product-versus{grid-template-columns:1fr 4.5rem 1fr;gap:1rem;margin-bottom:4rem;display:grid}.versus-card{flex-direction:column;justify-content:center;align-items:center;min-height:34rem;padding:2rem;display:flex;position:relative;overflow:hidden}.mask-card{background:#e6ddd2}.arc-card{background:var(--ink);color:#fff}.visual-title{letter-spacing:.21em;z-index:2;font-size:.62rem;position:absolute;top:2rem;left:2rem}.mask-icon{fill:none;height:min(56%,17rem);stroke:var(--oxblood);stroke-linecap:round;stroke-linejoin:round;stroke-width:2px;width:min(56%,17rem)}.mask-icon circle{fill:var(--oxblood);stroke:none}.mask-icon .mask-glow{opacity:.25;stroke-width:9px}.versus-card>p{margin:0;font-family:Georgia,Times New Roman,serif;font-size:1rem;position:absolute;bottom:2rem}.arc-card img{object-fit:cover;height:100%;position:absolute;inset:0}.arc-card:after{content:"";background:linear-gradient(#00000026,#0000 45%,#0000007a);position:absolute;inset:0}.arc-card .visual-title,.arc-card>p{z-index:2}.versus-mark{color:var(--oxblood);justify-content:center;align-items:center;font-family:Georgia,Times New Roman,serif;font-size:1.1rem;font-style:italic;display:flex}.comparison-table{border-top:1px solid var(--line)}.comparison-row{border-bottom:1px solid var(--line);grid-template-columns:minmax(14rem,1.35fr) .7fr .7fr;align-items:center;min-height:4.2rem;padding:0 1.2rem;display:grid}.comparison-row>span:not(:first-child){justify-self:center}.comparison-row>span:first-child{font-family:Georgia,Times New Roman,serif;font-size:1.05rem}.comparison-head{color:var(--muted);letter-spacing:.19em;font-size:.58rem}.comparison-head>span:first-child{font-family:Arial,Helvetica,sans-serif;font-size:.58rem}.check{color:var(--oxblood);font-family:Georgia,Times New Roman,serif;font-size:1.55rem}.dash{color:#aaa39b;font-size:1.3rem}.table-copy{color:var(--muted);letter-spacing:.12em;text-align:center;font-size:.55rem}.table-copy.arc-copy{color:var(--oxblood);font-weight:700}.fine-print{color:var(--muted);text-align:right;max-width:42rem;margin:1.2rem 0 0 auto;font-size:.64rem;line-height:1.6}.visual-split{background:var(--ink);color:var(--paper);grid-template-columns:1.08fr .92fr;min-height:52rem;display:grid}.large-visual{min-height:52rem;margin:0;overflow:hidden}.large-visual img{object-fit:cover;height:100%}.benefit-copy,.shape-copy{align-self:center;padding:clamp(4rem,6vw,7rem)}.benefit-copy h2{max-width:10ch;margin-bottom:3rem;font-size:clamp(2.8rem,4.6vw,5.6rem)}.benefit-stack{border-top:1px solid var(--light-line)}.benefit-stack article{border-bottom:1px solid var(--light-line);grid-template-columns:2.2rem 1fr;gap:1.2rem;padding:1.35rem 0;display:grid}.benefit-stack article>span{color:var(--rose);letter-spacing:.12em;padding-top:.2rem;font-size:.57rem}.benefit-stack h3{letter-spacing:.17em;margin:0 0 .45rem;font-family:Arial,Helvetica,sans-serif;font-size:.66rem;font-weight:700}.benefit-stack p{color:#ffffffab;margin:0;font-family:Georgia,Times New Roman,serif;font-size:.98rem;line-height:1.48}.research{background:#e9dfd2}.research-heading>p,.face-neck-heading>p,.desire-heading>p{color:var(--muted);max-width:34rem;margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(1.05rem,1.35vw,1.3rem);line-height:1.55}.study-grid{grid-template-columns:repeat(4,1fr);gap:1px;display:grid}.study-card{background:var(--paper);flex-direction:column;min-height:29rem;padding:1.7rem;display:flex}.study-top{border-bottom:1px solid var(--line);letter-spacing:.15em;justify-content:space-between;align-items:center;padding-bottom:1rem;font-size:.54rem;display:flex}.study-top span{color:var(--oxblood)}.study-top b{font-weight:600}.study-topic{color:var(--oxblood);letter-spacing:.17em;margin:2.6rem 0 1rem;font-size:.56rem}.study-card h3{margin-bottom:1.4rem;font-size:clamp(1.7rem,2.2vw,2.5rem);line-height:1.02}.study-finding{color:#4f4a45;font-family:Georgia,Times New Roman,serif;font-size:.94rem;line-height:1.55}.study-card a{border-top:1px solid var(--line);letter-spacing:.12em;justify-content:space-between;margin-top:auto;padding-top:1rem;font-size:.57rem;display:flex}.reverse-visual{grid-template-columns:1fr 1.08fr}.reverse-visual .large-visual{order:2}.shape-copy h2{max-width:11ch;margin-bottom:2rem;font-size:clamp(3rem,5vw,6.2rem)}.shape-copy h2 em{color:var(--rose);font-weight:400}.shape-copy>p:not(.eyebrow):not(.cover-follow){color:#ffffffb0;max-width:34rem;font-family:Georgia,Times New Roman,serif;font-size:clamp(1rem,1.3vw,1.25rem);line-height:1.6}.route{border-bottom:1px solid var(--light-line);border-top:1px solid var(--light-line);letter-spacing:.14em;flex-wrap:wrap;align-items:center;gap:.7rem;margin:2.5rem 0;padding:1.15rem 0;font-size:.57rem;display:flex}.route i{color:var(--rose);font-style:normal}.cover-follow{margin:0;font-family:Georgia,Times New Roman,serif;font-size:clamp(1.8rem,2.6vw,3rem);font-style:italic}.cover-follow strong{color:var(--rose);font-weight:400}.face-neck{background:var(--paper)}.face-neck-heading h2{max-width:11ch}.face-neck-heading>p{color:var(--oxblood);font-size:clamp(2.2rem,3.5vw,4rem);font-style:italic;line-height:1}.sequence-visual{margin:0;overflow:hidden}.sequence-visual img{height:auto}.feature-benefits{grid-template-columns:.88fr 1.12fr;gap:6vw;display:grid}.feature-visual{align-self:center;overflow:hidden}.feature-visual img{height:auto}.feature-copy{align-self:center}.feature-copy h2{max-width:12ch;margin-bottom:3rem;font-size:clamp(2.8rem,4.5vw,5.4rem)}.feature-benefit-grid{border-top:1px solid var(--light-line);grid-template-columns:repeat(2,1fr);display:grid}.feature-benefit-grid article{border-bottom:1px solid var(--light-line);min-height:9rem;padding:1.4rem 1.5rem 1.4rem 0}.feature-benefit-grid article:nth-child(2n){border-left:1px solid var(--light-line);padding-left:1.5rem}.feature-benefit-grid span{color:var(--rose);letter-spacing:.18em;font-size:.58rem}.feature-benefit-grid p{color:#ffffffb3;margin:1.2rem 0 0;font-family:Georgia,Times New Roman,serif;font-size:1rem;line-height:1.5}.desire-heading h2{max-width:11ch}.gallery{grid-template-columns:1.15fr .85fr .85fr;gap:1rem;display:grid}.gallery figure{aspect-ratio:1/1.13;margin:0;overflow:hidden}.gallery figure img{object-fit:cover;height:100%}.gallery .gallery-tall{aspect-ratio:1/1.35}.finale{background:var(--ink);color:var(--paper);grid-template-columns:1fr 1fr;min-height:55rem;display:grid}.finale-visual{min-height:55rem;margin:0;overflow:hidden}.finale-visual img{object-fit:cover;height:100%}.finale-copy{align-self:center;padding:clamp(4.5rem,7vw,8rem)}.finale-copy h2{max-width:10ch;margin-bottom:2.5rem}.finale-copy>p:not(.eyebrow){color:#ffffffb3;max-width:36rem;font-family:Georgia,Times New Roman,serif;font-size:clamp(1.05rem,1.35vw,1.3rem);line-height:1.6}.finale-copy .emotional-close{border-top:1px solid var(--light-line);color:var(--paper);margin:2.4rem 0;padding-top:2rem;font-size:clamp(1.5rem,2.15vw,2.2rem);font-style:italic;line-height:1.2}.scope-note{background:#e9dfd2;padding-top:5rem;padding-bottom:5rem}.scope-note p{color:var(--muted);text-align:center;max-width:62rem;margin:0 auto;font-size:.68rem;line-height:1.7}footer{background:var(--paper);letter-spacing:.2em;justify-content:space-between;align-items:center;padding:2.7rem 3.5vw 7rem;font-size:.58rem;display:flex}.sticky-cta{background:var(--oxblood);color:#fff;letter-spacing:.15em;z-index:30;justify-content:space-between;align-items:center;width:calc(100% - 2rem);max-width:58rem;padding:1.05rem 1.35rem;font-size:.59rem;transition:background .18s,transform .18s;display:flex;position:fixed;bottom:1rem;left:50%;transform:translate(-50%);box-shadow:0 15px 38px #27070c57}.sticky-cta:hover{background:var(--wine);transform:translate(-50%)translateY(-2px)}.sticky-cta span{opacity:.65}.sticky-cta strong{font-weight:600}@media (width<=1050px){.study-grid{grid-template-columns:repeat(2,1fr)}.study-card{min-height:26rem}.feature-benefits{gap:4vw}}@media (width<=800px){.site-header{grid-template-columns:1fr 1fr;height:62px;padding:0 1.2rem}.header-note{display:none}.header-link{font-size:.56rem}.wordmark{font-size:1.1rem}.hero{grid-template-columns:1fr;min-height:auto;padding-top:62px}.hero-copy{padding:4.5rem 1.4rem 4.8rem}.hero h1{max-width:100%;padding:.08em 0 .14em;font-size:clamp(3.25rem,15vw,4.85rem);line-height:.94}.hero-media{min-height:92vw}.hero-media img{transform-origin:79% 54%;transform:scale(1.55)}.hero-media.product-hero-media{min-height:88vw}.hero-media.product-hero-media img{padding:1rem;transform:none}.hero-caption{letter-spacing:.14em;line-height:1.4;bottom:1.2rem;left:1.3rem;right:1.3rem}.section-shell{padding:5.2rem 1.3rem}.two-column-heading,.research-heading,.face-neck-heading,.desire-heading{grid-template-columns:1fr;align-items:start;gap:2rem;margin-bottom:3rem}.section-heading h2,.benefit-copy h2,.shape-copy h2,.feature-copy h2,.finale-copy h2{font-size:clamp(3rem,13.5vw,5.3rem)}.product-versus{grid-template-columns:1fr;gap:1rem}.versus-card{min-height:26rem}.versus-mark{min-height:2.8rem}.comparison-row{grid-template-columns:minmax(8.4rem,1.45fr) .65fr .65fr;min-height:4.5rem;padding:0 .45rem}.comparison-row>span:first-child{font-size:.9rem}.comparison-head>span:first-child,.comparison-head{font-size:.5rem}.table-copy{font-size:.47rem}.fine-print{text-align:left}.visual-split,.reverse-visual,.feature-benefits,.finale{grid-template-columns:1fr;min-height:0}.large-visual,.finale-visual{min-height:auto}.large-visual img,.finale-visual img{height:auto}.reverse-visual .large-visual{order:0}.benefit-copy,.shape-copy,.finale-copy{padding:5.2rem 1.3rem}.benefit-copy h2,.shape-copy h2,.feature-copy h2,.finale-copy h2{max-width:11ch}.study-grid{grid-template-columns:1fr}.study-card{min-height:25rem}.feature-benefits{padding-left:1.3rem;padding-right:1.3rem}.feature-visual{margin:0 -1.3rem}.feature-copy{padding-top:4.5rem}.feature-benefit-grid{grid-template-columns:1fr}.feature-benefit-grid article,.feature-benefit-grid article:nth-child(2n){border-left:0;min-height:auto;padding:1.5rem 0}.gallery{grid-template-columns:1fr 1fr}.gallery .gallery-tall{aspect-ratio:1/1.08;grid-column:1/-1}footer{flex-direction:column;align-items:flex-start;gap:1rem;padding:2.5rem 1.3rem 8rem}.sticky-cta{padding:1rem;bottom:.65rem}.sticky-cta>span{display:none}.sticky-cta strong{justify-content:space-between;width:100%;display:flex}}@media (width<=430px){.hero-benefits{gap:.5rem}.hero-benefits span{letter-spacing:.12em}.comparison-row{grid-template-columns:minmax(7.3rem,1.35fr) .65fr .65fr}.comparison-row>span:first-child{font-size:.82rem}.route{gap:.45rem}.route span{letter-spacing:.1em}.gallery{grid-template-columns:1fr}.gallery .gallery-tall{grid-column:auto}}@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}